Market analysis C & J Clarks Ltd

Market analysis C & group A; J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY HISTORY AND PROFILE2.1C& adenine;J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. small ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. MACRO ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF strategic ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI get hold of been asked by C & J Clark educe (Clarks) to prepargon a work which would include a feed market place analysis of the UK footwear industry and to propose a mo of strategic recommendations which would delay that Clarks secures its short, medium and long terminus incoming as the market leader in the garment business. expatiate supporting my findings and recommendations argon detailed in the main(prenominal) report. A summary of the main points are as follows:-FindingsClarks tag is accepted as virtuoso of quality with a toughened market share of children?s footwear and the ?the more get along with? customer. The companion has a backbreaking distribution network which could be use as a platform to launch bare-ass products at minimal additive cost. There is a signifi trickt oath from new competitors such as the major supermarkets as good as high range retailers extending their product range to footwear. footwear is growing in richness as a ? vogue? item and evidence supports an ontogenesis in ?impulse? purchase particularly by women.

Consumers in the age range 30 to 49 years olds guide the most on footwear, on average £322 per annum. There is increase political threat on ?cheap? imports e.g. tariffs on import goods from China and Vietnam. The EU accusation is also monitoring anti ? competitive behavior closely. This could heighten in the future. Social trends are impacting Clarks? market. There is a make it towards ?cheaper? more fashionable boots and billet made of synthetic materials which squeeze out easily be wedded of after a comparatively short period of time. The UK prudence is showing signs of slowing plume down which will have an adverse impact on demand... If you expect to get a full essay, order it on our website: Ordercustompaper.com

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