Ethel’s Chocolate Lounges

Ethels deep brown Lounges Marketing October 20, 2011 Consumers soften and divine service preferences be constantly changing. It is important for marketing managers to have a thorough knowledge of consumer behavior. Consumer behavior is the right smart a consumer use, drive of, and purchase goods. thither are step that consumers take sooner decision making to purchase a product. There are varied types of purchase decisions that warps a consumers election, and factors that influences that purchase decision. Ethels Chocolate Lounge is a coffee hover that offers consumers premium chocolate in an upscale environment. There are several incompatible factors that affect a consumers purchase behavior, which leads to the choice to patronize Ethels. buying behavior is determined by aim of involvement in purchase decision, and the importance and intensity of pursual in a particular product. Buyers level of involvement determines why they are motivated to seek random ness about a certain product and brand just virtu eithery ignores others. (Cherry, pg.1) Ethels consumer uses limited decision making to debase in Ethels products. restrain decision making is buying a product occasionally. Consumers would definitely visit Ethels occasionally. Limited decision requires a moderate amount of conviction for education gathering.

There is non a high risk involvement when deciding to indulge in Ethels. The risks types are personal, social, and economic. When deciding to spend silver on that point is factors that influence a consumers buying decision. Underlying cultural, social, individual, and mental factors strongly inf! luence a consumers buying decisions. (Cherry, pg.1) Factors that influence a consumer to spend money and time at Ethels are cultural and individual. Culture determines what community wear, eat, reside, and travel. Culture encompasses all the things consumers do without conscious choice because their nicety values, customs, and rituals are perforate in their daily habits....If you want to rifle a serious essay, order it on our website: OrderCustomPaper.com

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