Sequential Analysis of Airline Industry in Nigeria

Many wonder about the influence of product / benefit contents or features on business function. Why do flock like certain respiratory tracts and not others? Some insist on KLM, small-arm others prefer emi computes. Some choose virgin atlantic airways, while both(prenominal) others go for british airways. Yet many people contend that there are no significant differences among well known airline businesss. The passengers option may be influenced by the quality of services offered or the attractive set package, or value for money programme.Frequency, the ticket price, in-flight services, punctuality, clipping schedule, seat pull and other characteristics combine to project an image to the prospective passenger. Consequently, these features are gossip element in a marketing programme. The aim of this study is to check into the factors influencing choice and the extent to which customers are likely to exhibit dedication in the face of severe price competition. This study explores the change in airline passengers preferences in situations where service quality improves.This study is informed by the inflow of foreign airlines into Nigeria and the attendant issue of how a prospective buyer takes a decision on which airline to fly. This investigation is conceived with the objective of measuring the encumbrance on airlines the decision variable per passengers preferences. The aim is to invent how the effect of factors influencing the choice of airline significantly improves the marketing strategies employed by these airlines.This research problem is undertaken by utilizing an approach which involves a literature study to identify key construct and a survey. The information gathered are because used in the development of a questionnaire. The key issues influencing the choice of airline are identified. In other to test the hypothesis, that value for money acts a s key decision variable, a survey of customers is conducted development a convenient sam ple of respondents who have been responsible for purchasing airline tickets for themselves to undertake international travel in the prior twelve months.Respondents rate the importance of a variety of issues relating to airlines choice. A factor analysis of these items is then carried out using a varimax rotation. Under the advance exploratory analysis, a multivariate analysis of variance is thusly undertaken to analyze the impact of well-nigh of these determining factors on likelihood to fly on an airline. The analysis shows that the cardinal top factors affecting passengers choice of airline are schedule of the time and safety. The actor of seat comfort is stratified fourth by the total number of passengers.The analysis of pasengers satisfaction tells us the quality of airline services that passengers rattling reliable. The result shows that seat comfort is ranked far behind the other eight factors, indicating that the service quality that passengers received is below average. Under the choice model, the sign of price is negative implying that the passengers prefer the airline with lower ticket to that with the higher ticket fare which is same with normal expectation.The sign of seat type is positive which indicate passengers actually view seat comfort as an important factor in their choice decision. The above findings show that this market segment currently lacks loyalty and is driven solely by price related features. It may therefore be necessary for airlines to undertake further investigation that allows them to develop strategies and packages that specially target the need of this group.