Sales Manager

In order to use the full potentials of the employees, the organization ask to motivate and encourage them. By motivating the employees, their actualizeance level attach that results in better achieving organizational goals. However, according to Maslows theory, the organization ineluctably to cater to employees five basic films physiological, safety, belongingness, esteem and self-actualization (Jones, George, Hill, 1998). Among them, physiological need is the intimately basic and important one.In this need, all employees need is an capacious pay scale in which they fulfill their basic survival demand such as food, residence, clothes etc. Now analyzing the problem go about at NL&C, the management unavoidably to find the reasons for the lethargic attitude of the employees toward their work. The most probable complaints that the employees at NL&C do is that their basic stipend is low. The employees do not feel motivated towards their traffic that affects to the organizations performance.The HRM needs to review the employee policy and ask the draw-management to make an increase in their salary. as well as that, the management also needs to introduce the scheme of rewarding the employees with subvention rewards in which, if the employees are able to achieve a certain sales target, they would be given additional pay. In this way not precisely will they get intrinsically motivated, but will also say their interest in their job tasks (Kreitner, Kinicki, 2004).In order to motivate the employees more, the top few employees of the month should also be awarded with perquisites. In this way, a instinct of competition among employees will arouse and they will work harder and inclined towards their achieving the goals. besides monetary motivation, the employees can be motivated by providing them with good job environment and ambience. The employees should also be given of certain level of commission which triggers their decision-making power.The employees should also be given the sense of promotion on the posterior of their performance. Thus the management needs to address to all those motivating factors in order to encourage them and make them work to their full capabilities. Once the NL&C management would take this initiative, there is definitely going to be a change in the employees attitude and will try to perform at their utmost level, which will result fruitful for NL&C for twain short and long-term basis.