Innovation Prowess Leadership Strategies for Accelerating Growth Essay Example for Free

existence Prowess Leadership Strategies for Accelerating Growth Essay variety forethoughtIntroduction Innovative heed is a schema in which a companionship manager utilizes all the avail sufficient resources and fails a functional federation where ingenuity and k instantaneouslyledgeabilityalness work together with practicality in order to formulate reforms. Todays fast ever-changing wrinkle environment calls for mental hospital vigilance which result admirer companies to achieve their long term objectives. tendencyion management provide help companies to master(prenominal)tain matched advantage. Long term sustain top executive of a familiarity whitethorn be determined by its ability to expertly direct diversity as sics to address a fleetly changing economic and market setting. inception management includes the activities, decisions and practices that propel an opinion to realization for the rationale of behavior backup worth. This paper is about soft w atomic number 18 wearment by Samsung association. The Comp each has interject up with an go radiocommunication magnetic p humbled razz that is the champion in the Google industry (Day, 2013). Samsung unlike Apple reveal neat consumerist skills in the course of innovativeness. The Company usually manu concomitantures divers(prenominal)iated productions that ensure that consumers choose from variety of Samsung devices. For example, Samsung products are of higher(prenominal) choice with OS and software and then thriving easy especially in OS and android market. Samsung need right strategic ability which enable them hang about as the commodio affairst threat to Apple. For example, their marketing strategies are outstanding. They augmented their cost of advertisement from $78 million to $401 million. In addition Samsung companionship capability is first-class honours degree-class. They exceedingly believe in providing people with opportunities to excel. They slot in the five hub entertain in either action taken which enable them to prosper. They are dedicated in ensuring that they are genially and environmentally liable wherever they are operating from (Michell, 2010). Innovation management is very important owing to the fact that Samsung Company have to work chthonic tight budget and the increased supplicate from the customer who pick high fibre products and services at affordable prices. Innovation management emphasizes on production of tonic technologies, products and services. Samsung is also known as the giant electronic maker, it is planning to launch the innovative receiving set disk pack to the android users. The advance(a) disk calculate Crystal Disk Mark chronological look at and writes s center of attentions of 300MB/sec and 250MB/sec are around three times as fast as the swiftest hard disks from any an new(prenominal)(prenominal) conjunction and the disks LaCies small-file scores are magnificent its 300KB and 250 MB/sec write and read results of 700MB/sec places the mod disk admit at the front line. The groundbreaking disk drive is expected to be to a greater extent durable as compared to different disks. Durability is to a greater extent than important than speed and capacity. Identifying and implementing investments repetitively and utilely make up the vital purpose of substructure management. heterogeneous decisions that are prepared in Samsung Company affect the triumphion and eventual success of superior ideas. saucily innovative ideas inbred be aimed at solving an breathing business problem or maturement an hazard (Ernst, 2007). Successful innovation management in Samsung Company follows the pursuance guidelines first, whether the potential innovation is reorient with the friendships strategy. Second, how the proposed interchange get out add value to the customer. That is how the advanced wireless disk drive exit add value to the customer, the third guideline is the amount of investment that is ask and whether the investment allow for generate wide returns. Whether the advanced disk drive will root for more customers? Forth, the possible seismic disturbance of innovation to the current business and whether it would affect the existing returns. Also, the time frame for the effect to be realize and the impact to the business, how the innovation will castrate or disrupt current markets whether the new idea will generate additional revenue or reduces operating costs, the early(a) guideline is how the latest innovations improve existing or build up new obstacles to competition and ultimately whether there is an effortless annoy to the competencies gestated to apprehend the new idea. The new strategy that Samsung Company should slip in when launching the advanced wireless disk drive is pricing strategy. They should employ customer- found pricing. Samsung Company is well-known for sharp production of differentiated products and so pen etration pricing will work best. The purpose of penetration pricing is to enlarge market make out of the product. Samsung Company by the use of penetration pricing will be able to raise prices in one grapheme they penetrate the market. The new strategy will draw many customers to buy the wireless disk drive and other products. The long term gain is that Samsung will accomplish a higher market packet as compared to other rivalry companies in the industry. Samsung products are somewhat differentiated and owing to price ine moveicity of demand in the market this new strategy will work best for Samsung. This will be a very competitive tool for Samsung as they launch the advanced wireless disk drive and other innovative products. Retrieved from http//www.samsung.com/africa_en/aboutsamsung/Samsung Company is conversant that innovation management requires an innovation cloth that will enable effective and repetitive change which will increase the capacity of the family to generate hig h quality goods and services. Innovation encourages the want for rapid change and rejuvenation, potentially affecting all empyreans of a follow. Samsung does not engage its workers in long working hours like Apple and Google since they believe in innovativeness. Transform is usually opposed which calls for indispensable rewards and incentives to endorse the required innovation. The periodic meetings and workshop with the police squad up of 8 members will be very probative since it will help me to diagnose the hindrances to innovation in the participation (Arguden, 2011). The workshop and meetings will be exceptionally useful in understanding how verified framework to make the telephoner more inventive. The workshop and weekly meetings will help us to find out examples of appropriate practice in innovation management and compose an action plan that will bring up the innovation performance of the company. The other chief benefits of prop weekly meetings and workshops in S amsung Company include gain awareness of how to sire excellent ideas that focus on adding value to the customer. For example, Samsung is planning to launch the advanced wireless disk drive and other products such as Galaxy S4 and Galaxy S5. Samsung operates under the philosophy of people first. Second, help to gain self-assurance to manage the companys assortment and shield the most innovative ideas. Third, help people to gain capacity to buy out ideas from chief management team for the companys innovation action plan. Third, help individuals to gain ability to endorse an organizational culture that embraces creativity and innovativeness. It also helps to increase the alertness of apposite application of strategies so as to improve company presentation. Finally, help to build up confidence to communicate about the need for innovation and how to achieve it (Chang, 2008). The new idea of advanced wireless disk drive must stand competitive advantage to attract new clients, maintain existing clients and cut-down the production cost with an aim of maximizing profits. Innovation is not hard but it is a complex process which involves change. Change on the other hand necessitates learning. High improbability and likelihood makes innovation management very complex, since it calls for the learning speculation to be concentrated on the areas of alteration that represent the highest possibility or uncertainty for gradual sustainability and intensification of the company. For more than 70 years, Samsung has focused on advancing the worldly concern through diversification that has led to advanced technology fashion, skyscraper, hotels, medicine, petrochemicals, semiconductors, pay and plant construction. Samsung Electronics lead takes the top position in the global market in high-tech digital media and electronic manufacturing. by innovative, reliable services and products, talented personnel, collaboration with customers and other stakeholders, and responsible borde r on to business and global citizenship, Samsung is moving the world in imaginative new commands (Bessant, 2009). There are several orthogonal and internal triggers facing Samsung Company however, there are many potential solutions to these problems. Three pillars of innovation must also be considered in development of innovation framework. These pillars include strategy, competency and management. Innovative competency of the company will depend on the set of capabilities and the history. Samsung main objective is making a better world through innovation. Powerful framework is based on commitment and competence which will help the company to propel forward. As the company manager it is vital to get in up with strategies in the resource allocation. The strategies will also be signifi send packingt in improving the existing processes and products, finding adjacencies and discovering totally new markets. A competent firm is required to manage its innovation in an appropriate manner. Samsung have to be hasty in its production so that it can cope with competition from Apple and Google. People everywhere, regardless of their allowance desire to use superior and innovative products. Thus Samsung Company has to come up with strategies to make their products more affordable to the customers. People have different tastes, budgets, preferences and lifestyles. Through provision of innovative products that offer value for money, the company will meet different needs of the clients all over (Ghemawat et al, 2011). The diversification strategy should focus on ensuring that the new product gives the customers confidence that the product will deliver on its promise so that they tactual sensation their money is spent appropriately. Improving brand quality will make business sense and deepen the companys capacity to improve the lives of the low-income customers. The Samsung Company has the necessary resources, skills and the will to wee-wee high-quality products at a lowe r price which meet the customers demands. Samsung Company must to come up with innovative strategies such as diversification strategy since the competitors are not willing to move back from find excogitations, very responsive and mass customizing variety strategies among other strategies that enhance production of superior products (Kenny, 2009). The innovation team will be of great importance since they will help in generation of a set of innovation activities which amalgamates the activity into a regular cycle of running the company. The following phases in innovation management will assist Samsung to amalgamate the set of innovation activities in order to realize a prolific end (Trauffler et al, 2007). They includeSetting the objectives for the process Innovation is all about change and starts with a finale in mind. The major problem is developing a strategy that will ensure provision of quality products at affordable prices which will attract more customers as well as retai ning the existing customers. The team of innovation management has come up with diversification strategy that solves this predicament. Once the goal is identified, it will be discussed by all the members in the problem solving team. I am the leader of the team beingness in charge of other 8 members. These individuals are professional functional areas. The team will have weekly meetings and workshops where they will provide feedback and suggestions regarding their personal experience with the companys product and services. I will be the leader of the team and I will oversee all the parts of the process from the commencement ceremony to the end (Hill, 2012).Cooperation As an innovation team in Samsung Company we will work together so that rather than raising separate ideas, we can amalgamate them and develop a collaborative solution. This will be achieved through the weekly meetings and workshops. I have great experience as a manager in the company thus there is no need of hiring a trained business coach to further the discussions. In addition, the prosperity of Samsung Company can be attributed to the uphill struggle and proficiency of its employees, whose mutual efforts boost the companys competitive advantage and speed up innovation. It is also doubtless that the previous success would have been impractical without the intense interest and packed support from all stakeholders. Retrieved from http//www.samsung.com/us/aboutsamsung/Combination of ideas The team highlights the ideas, and then they select the most qualified ones and then evaluate to see whether they can be unite to come up with an excellent idea. In deed, bold ideas will be complementary to each other and will combine to a better result. The whole result is likely to intensify with every member contributing to the process. The success of this combined ideas require representative from every stakeholder in the process. This is because these stakeholders are experts and have decisive informatio n that individuals from other departments could not raise. As the team leader I will ensure that every angle of innovative process is covered. The business idea is to develop an advanced wireless disk drive. military rank of Innovation This is a very essential aspect of innovation management however, it is usually ignored. When the most suitable ideas are fine-tuned, combined, and polished they should be subjected to peer review for evaluation. This will ensure the efficacy of the idea of advanced wireless disk drive. Deprived ideas will be identified in the evaluation dress to begin with Samsung commits its funds, time and resources to them. Evaluation stage will also help the team to select idea with great potential from the other ideas that seem to have equal chances of success. This is the stage where the innovation team can alter the strategy of innovation with a lot of ease as compared to later stages. The stages later on evaluation stage are more costly and thus require a lot of caution. The advanced wireless disk drive will enable customers to access their Media Wirelessly, stream media wirelessly to Tablets or Smartphones among others, customers can also stream to up to 4 diverse devices concurrently, the drive also can operate the disk drive as a moveable DVD Writer and finally the wireless disk drive can as well be paired with Samsung Smart TV. The advanced disk drive is the quickest of all other wireless disk drives.Testing the ideas Once the innovation team identifies the potential idea, in this case developing an advanced wireless disk drive, they will test it so that they can identify the weak areas that require development. matchless of the most common method of test service delivery or product quality is creation of test group. This will enable the innovation team, the customers, and the investors to familiarize with the new product in terms of its military operation and the necessary changes to be made to improve the product. The strate gy is to ensure that the product raise interest as well as generating more orders. Customers will get interested to the high-quality products such that they will order more products from the company.Execution of the innovation implementation If the idea of advanced wireless disk drive passes through the test process, it can be further modified and changed until it is ready to be implemented as a fixings of the company offerings. The execution of implementation is unique for every business. Unless the idea of advanced wireless disk drive calls for alteration of marketing strategies, then this step for innovation management process should be basic for the company. It will be effortless for Samsung Company to move from testing of the product to the execution if the new product were able to score interest and generate orders in the testing stage (Zacharias, 2011).Assessment of Innovation Life-cycle This is the step that follows after the execution of the business idea. Implementation should be closely monitored and assessed regarding the targets to be set. If the target is unattainable, the idea will be turned down calling for developments. Customer is always considered in the execution stage, the team will design measuring systems which can measure the value added to the customer through application of new strategies. Samsung work under the philosophy of people first. The next step after assessment is starting again, identify new strategies, solutions and inspirations and victorious them through the cycle until the company come up with appropriate strategies that ensure value is added to the customers. Over the last two decades, Samsung Electronics utilized a series of turn around strategies that basically altered the approach of managing Samsung Company. The employees will be forced to learn from the new speed. Creativity calls for speed in the processes, inventory turns, functions, data access and market response. The style of management which includes wor k and command is obsolete and the modern way of business success is accommodating new technologies as well as open leadership styles where leaders consider other peoples opinions. The innovation team has to determine how the problem is defined in order to come up with appropriate strategy. For example, Samsung identified the problem associated to access of media. They decide to solve the problem by developing an advanced wireless disk drive where people can stream at ease. This will help the company to develop and raise ideas based on the need and how to improve the brand while maintaining low prices. Capacity to come up with new ideas should be one of the most crucial priorities in an organization. Retrieved from http//www.samsung.com/us/aboutsamsung/ Innovation process will also include the Samsungs internal and external elements. The team of innovation includes eight members who are company employees, customers and other stakeholders in the company. The innovation process will co nsider the followingIndustry and cultural context. This refers to the environment and culture existing in Samsung Company. Samsung Company main objective is to produce first-rated product and services. The company officials also are very considerate since they respect other peoples opinions. This cultural background has greatly contributed to the expansion of the company since the employees have learnt to work under minimum supervision. The consanguinity between employees and the supervisors is excellent. The company is also deeply concerned with the future path of the employees and thus provides mentoring, training and essential coursework as well as coaching them. The company is also concerned about the employees social life and thus offers flexibility in schedules (Michell, 2010). Employees opinions are also taken seriously so as to involve them in decision making. Decision making is very important and everyone should be heterogeneous since decision made will affect every indiv idual related to the company operations. This employee relationship enhances network thus workers are motivated and thus will be crucial to companys performance. Samsung Company recognizes that a company is its people, thus they operate under the value of integrity. Operations in Samsung are control by moral values which ensure respect, complete transparency, fairness, for all employees as well as stakeholders (Mellor, 2003). organizational context Samsungs structure is very distinct because although there are representatives in every sector respect remain paramount in the company. Employees respect their bosses and works under minimum supervision. Moral moral philosophy is fundamental principle in Samsung Company. Samsung Company believes in use technology and innovation instead of control and command. The main goal is to be the best company in product and service. Customer satisfaction is the main objective since Samsung seeks to produce high-quality products while maintaining low prices. Company culture is very crucial since it can invent or break down the company. Samsung operates under team-based culture where employees participate on all levels. Samsung Companys culture is adaptive and hence has enabled Samsung to outshine its competitors (Haig, 2004). Adaptive culture accommodates change which is very essential for innovation management. It is very imperative for Samsung Company to understand its culture since it will learn to shape it according to their wish. The companys culture has experienced changes due to hiring and replacement of employees. New employees bring new values and practices to the companys culture. Thus it is vital to access the company culture by listening to comments from suppliers, customers and the employees. The common behaviors and broad symbols comprise the company culture. The team should also determine the desired company culture before any change is implemented. Samsung innovation team must find out the appropriate cultu re that suit the company in its desired future situation. The team will also review the companys mission, values and vision to ensure that the culture being designed will support them effectively. Samsung Company culture is align to its strategic goal (Krug, 2009). Aligning company culture to the strategic goals includes developing a strategy that endorses the good things in the current culture and correcting the unaligned sectors, the team should brainstorm developments in the formal laws and daily duties, the team should develop strategic plan of the desired behaviors and actions, the innovation team should communicate the recent culture to all employees, and finally the innovation team should also over-communicate the recent culture and its practices to every individual.Strategic model of innovation Samsung electronic main focus is strategic innovation endeavors on product improvement which are usually addition and convey diminutive new significance. Though the aim might be to im prove the brand quality it is also good to consider company culture, resources and network. Samsung can avoid diminishing returns from increased competition by creating a new model for the product. The more the innovation team will succeed in packaging of unique features in their production, product and marketing the more the innovation will be. Samsung uses four main areas to come up with a successful new business model of innovation for skillful competitive advantage. The first chief area is the core strategy which implies how the company will compete. The innovation team will develop core strategy such that it includes the company mission with key objectives such as strategic intent and value proposition. The company can use the strength of the current strategy or consider generating a new one. The core strategy should focus on competitive markets, defining the environment, customers and segment. A strategic core strategy is different from that of the competing firms and builds on the companys features and strengths. Samsung Launch of advanced wireless disk drive is a significant step that enables customers to enjoy the quickest wireless streaming from SMART hub. Retrieved from http//www.macworld.com/article/1162103/samsung_announces_new_optical_drive_with_wi_fi_connectivity.html The innovation team will also focus on strategic resources. Samsung will also highlight the areas that require reorganization and improvement of the existing staff. The team should understand the companys patents, brands and infrastructure. The company resources are pricy to imitate as they are associated to high cost and thus scare off competing firms. The company should use its strengths to improve competition. Customer interface is the other key factor to consider, where Samsung considers the market and the existing competition. Samsung should identify the grapheme of service, channels and support involved or that it controls with the available one so that they can add value to the product. Samsung innovation team should also use its clients insight and use every opportunity to improve market understanding and how the market understands the company. Understanding the information requirements of chief customers and their dynamic interaction with the product or company is very important in strategic innovation. Pricing strategies might also be considered since the new product might alter the companys practices (Michell, 2010). Value network is another crucial factor to take into consideration. Samsung should consider the value network from the top to bottom of the value chain. The company stabilizes when it attract more finances and better partnership as compared to its competitors. The rapport between company and its suppliers influence opportunities for high-velocity changes, price and quality of a product. The partners of the company can supply critical solutions and mechanism to the product, or create synergies or symmetries to augment sale. If Sams ung innovation costs are projected to be high, the innovation team can consider a coalition even with the competing firm to enhance melodic theme change in the market. The framework of meta-innovation is very important strategy to apply since it challenges the firms to think beyond product quality, markets and processes. Innovation does not of necessity have to be a high cost, but it should be an appropriate idea (Chang, 2008).4. Knowledge deployment Samsung is connected to inspire people across the world by developing innovative products, new technologies and creative solutions. Samsung is changing rapidly to cope with the changing world. The company is relentless in innovation and pursuit of discovery thus creating possibilities. The launch of the wireless disk drive among other excellent products has enabled Samsung to be a world-class company. Samsung innovation has enabled advancement in technology, skyscraper, medicine, semiconductors, hotels, plant construction, finance an d petrochemical among other significant application that help to push industries forward. Through creation of superior product and services, Samsung struggle to augment the lives of people across the world and ensuring positive change to the world. Samsung believe in power to connect people to what they are today with what they aspire to be in future. Samsung Company is the leader in high-tech digital products such as LCD and color television, EMS small chip and mobile phones (Michell, 2010).5. Methods of collaboration Samsung has taken full advantage as a latecomer and outshined various atomic number 82 companies by employing a powerful engineering of core technology. Samsung does not engage its workers in long working hours, but it believes in innovation management. Samsung work under the philosophy of people first thus they are able to develop products that attract more customers. For example, the wireless disk drive is a very advanced tool that will enable customers to enjoy w ireless streaming among other uses. Samsung has never thought of quitting change and innovation. History reveals how, Kun-Hee Lee, Samsung chairman is excellent in deciding and forecasting. Samsung is also able to be the world star(p) company because of continuous development and investment. Samsung also changed from massive imitational production to independent product development based on digital technology. Samsung endeavors to make an integrated world through global citizenship and responsible approach to business as well as collaboration with their customers and stakeholders (Krug, 2009).6. Protecting innovation This paper explains how Samsung internalization in chinaware helps it secure a competitive advantage. Samsung has three lasting forces namely promotion force, force of internal pauperism and organization force. Promotion force is the company and entrepreneurship culture which control strategic decision making and approach of development of a company and determine th e character of a company. Force of internal motivation is the capacity in engineering of key technology and its application which forms Samsungs competence. Organizational force is under scientific management which enables Samsung to execute its strategy. Samsung company management involves innovation in reducing transaction cost as well as innovation in utilizing capital. Retrieved from http//www.samsung.com/us/aboutsamsung/7. Managing risks failure and imitation Diversification is the key strategy that enables Samsung to cope with risk and uncertainty. Samsung philosophy is people first which enable them to develop products that align with customers needs. Samsung chairman is also excellent in forecasting and deciding power which has greatly helped the company to develop products that attract more customers. Samsung success is not measured in terms of achievement, but how they have change the lives of the people. Samsung also manage risks by changing rapidly to cope with the chan ging world. Samsung is a leading company in production of high-tech digital products which are unique. For example, the launching of wireless disk drive is a significant step where customers will be attracted by the drive unique characteristics. Samsung strive to make a better world through innovation, trustworthy goods and services. Samsung utilizes diversification which helps it to produce differentiated products ranging from LCD and color television, suffer phones and EMS memory chip. Customers are able to choose from variety of Samsung products which place the company at a competitive advantage. Samsung also utilizes cost-benefit analysis which helps the company to manage risks and uncertainty. Samsung measure the efficacy of a strategy by testing the ideas mainly through insights from customers, employees or other stakeholders (Kenny, 2009).8. Commercialization Samsung products are widely used across the world. Samsung has compound the growth of many businesses that use their high-tech products. Samsung strive to make the world integrated through advanced technology, finance, medicine, semiconductors, hotels skyscraper, petrochemicals, and plant construction among others. Samsung is made up of more than 78 distinct companies and joint ventures in an capacious assortment of businesses. Samsung objective is to diversify into medicine, health and biotechnology. Samsung is recognized as the leader in technology and is now ranks as a top 10 global brand. Diversification strategy has also helped Samsung to develop different products of high quality at cheaper prices as compared to products from other companies for instance, Samsung receive massive sale of smart phones. The company also project that the newly launched advanced wireless disk drive will attract more customers and gain more orders (Arguden, 2011).ReferencesAbout Samsung. (n.d.). Samsung. 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